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Accelerating the path to Customer 360

With Salesforce Data Cloud, organizations can consolidate customer data to focus on customer-centric strategies, and fuel informed interactions through data-driven decision-making. Explore the fundamentals and opportunities of Salesforce Data Cloud in our latest white paper.

// Communications, Media, and technology

Drive [impact] for communications, media, and technology organizations

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Low-angle shot of woman looking out into the distance in front of a skyscraper

We help communications, media, and technology organizations unlock data and insights that drive action and impact enabled by cloud and platforms.

Egen brings leading cloud, data, AI and platforms expertise, along with tools and ecosystem partnerships that help communications, media, and technology organizations turn challenges into opportunities.

With the vast amounts of data generated by technologies today, Egen works with organizations to find new ways to analyze this data to drive customer insights, improve operations, personalize experiences, and create new revenue streams that drive growth.

Our capabilities

// Drive customer insights and loyalty

Customer experience analytics

Understand audience preferences, interests and behaviors using data to inform content development, identify opportunities for audience growth, and develop targeted advertising campaigns. Intelligent solutions that improve decision-making with data analytics, drive content consumption, and optimize advertising effectiveness are a few examples of how we help Communications and Media organizations create loyal audiences and advertisers, maximize audience engagement, and accelerate advertising sales.

Acquire and retain customers

Understand user preferences, interests and behaviors using data to develop targeted marketing campaigns and identify opportunities for customer growth. Intelligent solutions that improve decision-making with data analytics, create loyal customers and partners, maximize engagement, and accelerate sales.

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// Improve operations and create new revenue streams

Revenue intelligence

Understand audience preferences, interests and behaviors using data to inform content development, identify opportunities for audience growth, and develop targeted advertising campaigns. Intelligent solutions that improve decision-making with data analytics, drive content consumption, and optimize advertising effectiveness are a few examples of how we help Communications and Media organizations create loyal audiences and advertisers, maximize audience engagement, and accelerate advertising sales.

Insights and resources

Meet the team

Rez Ibrahim
Riz Ebrahim
Communications, Media, and Technology Lead

Satish Anumolu
Satish Anumolu
Communications, Media, and Technology Lead

Ready to create [new] possibilities

Contact our team today to get started.  

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