Create a holistic view of customers to [unlock] insights

Customer Retention Banner

The challenge

Understanding customer health and preventing churn is more crucial than ever for any organization focused on customer retention to drive growth and profitability.

But achieving these goals across the demand lifecycle — from marketing and sales to customer service — is complex. It requires understanding customer interactions and behaviors, then taking action accordingly to drive customer retention.

Doing this effectively demands a holistic view of the customer, and it requires insight. Fragmented and siloed data often get in the way of unlocking these insights, making it challenging to develop an actionable strategy for customer retention.

At a glance

Change the game by bringing together all the right pieces aligned to your customer strategy. Egen Customer Retention Journey uses technologies, including Salesforce Data Cloud and Google Vertex AI, to help you gain a comprehensive view of the customer, drive insight, and more.

It starts with gaining a 360-view of your customer by capturing the vast ocean of data using Salesforce Data Cloud. It then efficiently builds, deploys, and scales machine learning models against your customer data using a unified platform like Google Vertex AI.

The impact

Unleash your customer retention strategy using data-driven insights to minimize churn.

With Egen Customer Retention Journey, you can:

See patterns across the multitude of customer touchpoints and identify customers across a spectrum from loyal to at-risk.

Gain valuable data-driven insights and focus on the actions that your marketing, sales, and service team can take to minimize churn.

Flip your customer success actions from reactive to predictive and proactive.

Insights and resources

  • Egen Customer Retention Journey: Data sheet

    Egen Customer Retention Journey: Data sheet

    Egen Customer Retention Journey uses technologies, including Salesforce Data Cloud and Google Vertex AI, to help you gain a comprehensive view of the customer, drive insight, and fuel a proactive customer success strategy.

  • Customer Retention Journey : Video

    Customer Retention Journey : Video

    Egen Customer Retention Journey integrates Salesforce Data Cloud with Google Vertex AI to unify customer data and deploy powerful machine learning models, driving actionable insights to fuel effective retention strategies.

Meet the team

Ian-Hagerman
Ian Hagerman
Solution Lead, Analytics

Ready to create [new] possibilities

Contact our team today to get started.  

Scroll to Top